Dan O'Neill Art Director Dublin


A selection of work I've produced for Cadbury


Free the Joy

A typographical treatment for Cadbury's new brand strategy 'Free the Joy' which I designed, finished and animated in Cinema 4D.

Design & animation: Dan O'Neill


Joyville Tree

Cadbury wanted to surprise & delight the public. So we planted a Joyville tree in the middle of the woods. Luckily there were 10 cameras hidden in the trees to pick up the action.

Youtube Masthead


Cadbury Olympics

A series of 6 sponsorship stings for RTE's coverage of the Olympic games in London 2012. We used motion captures of various athletes to re-create memorable moments in Ireland's Olympic history and applied particle systems to them which created a visual treat for Irish viewers.



An outdoor campaign for Cadbury Snack bars that never got the chance to grace a JCDecaux.


Xpose Stings

Cadbury wanted to promote 5 bars through their sponsorship of Ireland's daily fashion show XPOSE on TV3. The idea was "The Inspired by Collection". We gave five up and coming fashion designers a different bar as a brief. We documented the creation of their piece and told that story through one episode of the show over four stings. A total of 20 stings we're made as well as online webisodes, where viewers could see more of each designers story.