Creative Machine

A machine that makes ads! Working in Meta on the Creative Shop Team we were faced with 5000+ Ecom advertisers who all needed to switch from static to video ads. I couldn’t possibly do it myself. So I built this kiosk in the office that allowed any user to upload 3 images and logo and spit out over 40 video templates designed to deliver on various business outcomes. 10’000s videos were made. The templates here we then transferred to the Monetisation team to create “Ads Animator“ a new Ads Manager product that generated $70 Million dollars in its first year.